Tooru (TOO) has issued a pre year end trading update, pointing to progress since completing its reverse takeover (RTO) in May 2025 and continued platform building across its branded health and wellness portfolio.
The group said it has focused on brand building alongside cost control, and reported exceptional retailer wins during the year including Tesco and the Co-op, with further push planned into 2026.
At gluten-free producer Juvela, the company noted ongoing strong sales at Tesco. In addition, it said it is in advanced discussions to list Juvela and its recently launched retail brand OAF with other major supermarket chains.
Meanwhile, at Pulsin, the group said it vacated its Gloucester factory in August 2025 at the end of its lease and is now manufacturing via a contract manufacturer. Management said this has reduced production and overhead costs in the short term, and the group is considering whether to retain this model longer term to support cost and scalability as revenues grow. The operations of Pulsin and We Love Purely have also been combined, which Tooru expects to further reduce overall costs.
Pulsin’s revenue recognised in September and October was negatively impacted by disruption to production. Tooru said orders have continued at historic levels and it expects the recognised revenue shortfall to be recovered going forward, with positive EBITDA still being achieved. The company also flagged a distribution step change, saying certain Pulsin bars will be stocked in 1,000 Co-op stores, up from 80 currently.
Separately, Matthew Peck has stepped down from Tooru’s board, although he will remain a director of Market Rocket for the time being while the group explores a possible divestment of the non-core business. Tooru said Market Rocket continues to trade as expected, with the fourth quarter on track to be its busiest and most profitable period.
In addition, the group has refinanced Juvela’s debt facility with Shawbrook Bank, increasing it to £3.9 million and extending the term to the end of 2030. As part of the refinancing, Shawbrook has advanced an additional £500,000 to support development of the OAF brand.
Tooru’s CEO Scott Livingston said: "We continue to have confidence in the prospects for Juvela and believe that it has significant upside potential. We also believe that Pulsin too has excellent prospects going into 2026. The Co-op store count increase for Pulsin and sales growth of OAF demonstrates the progress that the Group is making. Furthermore, the refinancing of Juvela through the increased Shawbrook Bank facility provides the flexibility to invest further in this business and demonstrates confidence in it by a leading financial institution."
View from Vox
This reads like a portfolio that is starting to benefit from both distribution momentum and tighter operational discipline. If Pulsin’s production disruption proves temporary, the combination of wider Co-op listings, lower cost manufacturing options and fresh funding for OAF could set up a cleaner run at growth in 2026. The planned focus on own brands, alongside a potential Market Rocket sale, also suggests a clearer strategic story.