Tooru (TOO) said 2025 was a transformational year after completing the acquisition of the operating businesses from S-Ventures on 28 May 2025, becoming an operating company for the first time. Although the results only reflect seven months of ownership, the Group delivered positive EBITDA and said trading has continued positively into 2026.
The Group reported an annualised revenue run rate of more than £12 million, equivalent to over £1 million per month, providing confidence ahead of its first full year of ownership. Management said the performance demonstrates the resilience of the platform and the potential to deliver further growth as the business scales.
Juvela continued to perform strongly during the period, supported by the successful launch of its Oaf gluten-free range into Tesco and Asda. While the launch resulted in additional costs that slightly reduced EBITDA, the business remained profitable. The Group also refinanced Juvela, extending debt maturities and securing additional capital to support future growth.
Pulsin made significant operational progress by reducing costs, resolving logistical issues experienced during 2025 and returning to positive monthly EBITDA by the end of the year. Meanwhile, Purely resumed growth and continued to trade well, with the Group maintaining margins and improving underlying operational performance across its portfolio.
Looking ahead, Tooru said its strategic priority is to build scaled challenger food brands through product innovation, broader distribution and selective acquisitions that enhance shareholder value. The Group is actively evaluating acquisition opportunities that meet its investment criteria while also considering a potential disposal of Market Rocket to sharpen its focus on its core brands and growth opportunities.
Despite ongoing challenges in the small-cap market, including limited liquidity and share price volatility, the Group said it remains confident in its outlook and expects to build on its positive start to 2026.
View from Vox
Tooru has laid solid foundations following its transition into an operating company. Positive EBITDA, an annualised revenue run rate above £12 million and improving performances across Juvela, Pulsin and Purely indicate the business is moving in the right direction. With refinancing completed, trading remaining positive and management pursuing disciplined acquisitions, 2026 will provide the first opportunity to assess the Group's performance over a full year of ownership.