Live Company Group plc #LVCG has entered into an agreement to produce a touring interactive experience based on the Paddington Bear brand.
The first tour, expected to launch later this year, is for an initial period to February 2023, with a royalty fee arrangement based on revenues generated from the tour.
Paddington Bear is an iconic children’s character in which a young Peruvian bear travels to London in search of a home, has sold more than 35 million books worldwide and been translated into over 40 different languages. The hugely acclaimed Paddington Bear movie was released in 2014, with a second movie released in 2017, which grossed in excess of US$280m and US$227m worldwide respectively.
The addition of the Paddington Bear themed experience represents another important step in the Company's vision of being the number one provider of brick themed interactive experiences that appeal to families.
The Chairman, David Ciclitira, commented: "We are delighted to be adding Paddington Bear to our expanding collection of IP Properties. Paddington Bear is one of the most well loved characters in children's literature and we are delighted to be bringing this to life by developing models and interactive trails for children to enjoy.