Bidstack Group PLC (AIM: BIDS.L ) has confirmed an exclusive agreement with Codemasters (CDM ), referred to in the announcement on 16 March 2020, which will deliver native in-game advertising for its upcoming 2020 title, DIRT 5™.
The new game will be released from October 2020 on the Xbox Series X and PlayStation®5, the next generation of consoles that are due to be released later this year, as well as on the PlayStation®4 computer entertainment system and the Xbox One family of devices, including the Xbox One and Windows PC (via Steam). DIRT 5™ will also be available on Google Stadia in early 2021.
Shares in Bidstack have rebounded from lows of 3p in March 2020 to open up 6% to 6.25p following the announcement today.
James Draper, CEO of Bidstack, said: "It's great to be working with Codemasters, using our technology to deliver native in-game advertising for DIRT 5, which is the first racing game to be confirmed for the all-new Xbox Series X.
"The launch of the Xbox Series X and PlayStation®5 later this year will bring a new level of gaming to gamers throughout the world. Where our technology is deployed within the games, brands and the global advertising agencies we are dealing with will be able to engage with gamers in a completely natural way.
"We have made a new video available on our website, www.bidstack.com, which illustrates how our technology works."