Today, the United Kingdom-based technology and media group, SEEEN (SEEN ), has announced a string of new customer wins that the company says “reinforces its go-to-market strategy.”
The company has signed a commercial agreement with a US-based political publisher - Super Political Action Committee (“Super PAC”) - as well as one of its investors, Water Intelligence.
SEEEN said the contract wins are built upon previous customer wins in 1H21 in “key vertical markets” and that they reflect an acceleration in its go-to-market strategy for its core products.
The company’s strategy is focused on targeting customers in specific vertical markets to gain referenceable customers and early deployment for common use cases of CreatorSuite.
It explained that CreatorSuite creates immediate social media and e-commerce benefits for publishers of current events whereby audiences are ‘inspired by “Key Video Moments” and seek to share such these on social media, adding traffic and awareness to the publisher.’
A previous investor, Sumitomo Corporation, used Key Video Moments during the Rugby World Cup to both build awareness for its sports cable channel and to sell merchandise.
In addition, the company explained that CreatorSuite also creates ‘immediate social media and e-commerce benefits’ for retailers and home services companies that seek to use Key Video Moments to illustrate “Do It Yourself” steps that drive consumer awareness. The company said it has gained such a customer in the automotive services / tire market.
Under the terms of the new agreements, Super PAC will utilise CreatorSuite to create and publish ‘Key Video Moments’ for the Super PAC’s website and social media channels.
Super PAC, which runs weekly livestream shows online, has plans to grow its audience and to develop a social media community as a prelude to launching a video streamed news channel.
As with other SEEEN customers, this commercial relationship has a monthly licence fee coupled with a revenue share based on e-commerce and political contributions, it noted.
It said given that the US midterm elections in 2022 are expected to be keenly contested, ‘the revenue share forms an attractive incentive for SEEEN’s Key Video Moments technology.’
In mid-January, Water Intelligence, an existing customer, relaunched its website to use Key Video Moments for the home DIY market, with respect to finding and fixing water leaks.
Water Intelligence services over 200,000 households in the US annually and plans to resell products from home retailers across the US linking heightened consumer awareness of products driven by Key Video Moments with installation services provided by the company.
Commenting, Chairman of SEEEN Patrick DeSouza, stated: “As we noted during 2H 2021, we have completed our product development cycle post IPO and are ready to Go-To-Market. These new customer wins reinforce our Go-To-Market strategy.
We expect that these referenceable customers will lead to further wins during Q1 with customers deploying the same use cases and reaping the same benefits of our Key Video Moments technology.”
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