Gfinity Head of Brand Partnerships Mike Dickman talks about why he left Manchester City to get involved with esports and why brands are becoming more attracted to the market.
“I think what’s attracted them to the space is being a wholly digitally based entertainment proposition, there is a lot of flexibility with what you can do and how you can put your brand messages across”
“You’ve got this exponentially growing audience, 500 million plus engaged esports viewers, almost a billion engaged gamers who regularly view content”