OptiBiotix Health (AIM: OPTI) has announced that its wholly-owned subsidiary, ProBiotix Health Ltd. ("ProBiotix"), has been granted a non-exclusive LPLDL® licence to Genuine Health Inc. ("Genuine Health") for a cardiovascular health product in Canada and the USA.
Natural Health Company, Genuine Health, makes greens+, a leading superfood in Canada and the only superfood to be validated by nine clinical studies as reported on their website.
Genuine Health also states that it specialises in natural, science based, clinically proven products with ingredients which create product differentiation in the North American market.
As part of the agreement, Genuine Health will submit products containing OptiBiotix’s LPLDL® for cardiovascular, as well as other health claims to Health Canada, a department of the Government of Canada which is responsible for the country's federal health policy.
The Company believes that if registration is successful LPLDL® will be the first probiotic supplement in the Canadian market to obtain a specific health claim for cardiovascular health.
Shares in OptiBiotix Health have increased by 8% over the past two weeks to open 1.89% lower this morning at 51.5p following the announcement.
OptiBiotix said this agreement is ‘another step in building brand and product presence in the large North American market’ as a dietary supplement, a live biotherapeutic product (LBP), or a functional ingredient. It said the agreement will last for an initial period of 36 months.
"We believe working with Genuine Health creates a unique opportunity to achieve a probiotic health claim for cardiovascular health and provide further product differentiation in the North American market,” said Mikkel Hvid-Hansen, Commercial Director of ProBiotix Health.
He said, “We see this as another step in building revenues and market presence of LPLDL® inside a wide range of products, presented in different presentations and formulations, for cardiovascular health in consumer and pharmaceutical markets around the world."
“The ProBiotix team continues to produce cutting edge research surrounding the link between probiotics and cardiovascular health. This makes them a great partner in our mission to create products that promote whole-body health and wellness, with a particular focus on the powerful role of the microbiome,” added Stewart Brown, Founder and CEO of Genuine Health.
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