Dev Clever (AIM:DEV ) has signed a three-year commercial partnership with Low6 LTD ("Low6"), a leading provider of mobile pool betting applications.
The partnership will enable Low6's mobile pool betting app, 'PubWars' to be fully integrated with DEV’s Engage platform and 'PubPal', its contactless ordering and payment service.
Low6 is in the final stages of implementing its 'PubWars' app with SKY across 1,300 new venues in the UK. Meanwhile, Dev Clever’s Engage platform manages consumer incentives in over 2,500 venues in the UK and facilitates brand-led activations across many more.
The intention of the new fully integrated solution, which will include all three applications, is to provide hospitality venues with greater value and digital consumer engagement through a complete loyalty, incentive management, mobile ordering and gamification platform.
The complete solution can be managed from a single operating system, ultimately enabling brands to more effectively implement purchase-driven promotions at their sites and venues.
Over the past three months, shares in Dev Clever have increased from lows of 6.02p to open at 8.9p this morning following the announcement.
Both 'PubPal' and 'PubWars' are offered to venues on a Software as a Service model including a commission payable to both DEV and Low6 based on each consumer transaction.
DEV believes the joint offering will ‘add significant value’ to brands and their customers and provide a compelling service proposition for hospitality operators, including pub estates.
The partnership is set to be funded by a development and integration fee of £115,000, paid to Dev Clever by Low6, and an ongoing revenue share from consumer transactions.
"While our Educate division and EdTech partnerships with Lenovo and Veative Labs remains the Company's main focus, our Engage platform continues to gain traction and grow,” said Chris Jeffries, CEO of Dev Clever.
He added, “This partnership with Low6 strengthens our existing proposition and we are excited to bring this new integrated platform to our Agency Services clients."
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