AIM-listed digital agency Jaywing (JWNG) this morning announced it has won £2m of new business.
The data science-led agency has just entered into a contract with CRM challenger brand SugarCRM to manage its digital marketing & creative duties.
The Sheffield-based company said this contract win, which came after a multi-agency competitive pitch, will also include the use of Jaywing Intelligence product Whisper to inform SugarCRM's marketing strategy across APAC, Europe, Middle East and Africa, North America and Latin America.
Jaywing also announced it has been appointed by delivery specialist Hermes on a two year contract as its lead integrated marketing agency.
This work will cover “creative strategy, search marketing, integrated media, social media strategy and consumer PR”.
In addition to these new contract wins, Jaywing has also seen a number of existing clients expand their services, including first direct, Irwin Mitchell and Centerparcs.

Rob Shaw, Jaywing plc CEO, commented, "It's fantastic to see so many of our clients benefiting from the years of effort that have gone into creating a truly collaborative culture that ensures we're able to deliver an agile approach to client relationships across the range of our specialist disciplines.
“Our model ensures that clients get the very best in brand and marketing strategy and execution, technology and data science, exactly, and only, when they need it.
“It's far from easy to bring those previously disparate disciplines together as it takes rare and special skills, as well as an environment that fosters the desire to do so. I'm delighted to see the fruits of our labour across so many diverse clients and industries."
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