London-listed D4T4 Solutions (AIM:D4T4) has today announced the launch of its machine learning solution, Celebrus 9.2.
The data solutions provider told investors that the 9.2 version of the software comes with newly embedded machine learning and natural language processing capabilities.
D4T4’s Celebrus captures and instantly activates data across all digital channels to enable customer analytics and hyper-personalisation through one-to-one marketing in real-time.
The group says it is the first solution in the industry to use machine learning to deliver automated marketing signals which enable enterprises to better understand its customers.
“This is a particularly important product development. By introducing machine learning directly into Celebrus, we have achieved an industry first,” said Peter Kear, CEO at D4t4.
Shares in D4T4 Solutions were trading 0.58% lower at 172.5p on Friday morning.
The software’s natural language processing capability will enable enterprises to understand 'customer sentiment' across its digital channels which in turn, will allow them to ‘safeguard customer relationships and reinforce their brand values,’ the group outlined this morning.
Kear said Celebrus will provide its global customers “with a notable advantage” when it comes to the capture and instant activation of vast amounts of customer intent data in real-time.
“There has never been a greater need for businesses to get the most from their data as more of our day-to-day interactions transition online,” he added.
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