Bidstack (AIM:BIDS) has told investors it has received a Gold Standard certificate 1.1 from the Internet Advertising Bureau ("IAB"), the UK industry trade body for digital advertising.
Launched by the IAB in 2017 as the UK's response to improve standards in digital advertising, the Gold Standard Certificate is centred around three key areas; reducing ad fraud, improving the digital advertising experience and increasing brand safety.
The certificate should grant further confidence to global advertising agencies when allocating client spend to the new "native in-game" digital advertising category offered by Bidstack.
The Gold Standard 1.1 was released in April 2019 with updated and more prescriptive criteria.
According to the IAB UK and PwC Digital Adspend study for last year, IAB Gold Standard Certified companies comprised a total 73% of the display advertising market in 2019.
Shares in Bidstack closed at 4.17p on Monday afternoon.
Amazon, Hearst, Twitter, DAZN, YouTube and Verizon Media are amongst the companies that have achieved the Gold Standard 1.1 certification.
James Draper, CEO of Bidstack said the Gold Standard 1.1 certification is “a very significant milestone” for the group as it continues to progress in the in-game advertising category.
“The IAB has also confirmed that we are the first multi-device in-game advertising platform to be awarded the IAB Gold Standard certification,” he commented.
He added, “The certification should further enhance demand side activity as, alongside giving users a better experience, it will give further confidence for brands and advertisers to continue to spend with Bidstack.”
“As technology develops and audiences grow, gaming is increasingly becoming an innovative way for digital advertisers to engage with consumers and it's brilliant to have Bidstack on board as we work to build a sustainable future for digital advertising,” said Tina Lakhani, Head of Ad Tech, IAB UK.
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