Attraqt Group (AIM: ATQT ) has today announced the appointment of Paul Tough as Chief Product Officer with immediate effect.

The ecommerce group said Tough joins Attraqt from eComp Consulting, a specialist digital strategy firm, which he co-founded in 2014 with Mark Adams, Attraqt's recently appointed CEO.

Prior to this, Tough founded and grew an ecommerce systems integration company Portaltech which was successfully acquired by Italy-based Reply S.p.A in 2011.

Shares in Attraqt Group opened flat at 28p on Friday morning.

The group said Tough’s expertise will be fully utilised in driving forward its product vision and roadmap ‘to deliver the innovation and product excellence that will enable e-retailers and brands to deliver unique and compelling ecommerce buying experiences for their customers.’

"We are delighted to have Paul join Attraqt at this exciting time in our product development,” said Mark Adams, Chief Executive of Attraqt Group.

He added, “I have worked with Paul for a number of years and believe that he will bring enormous value to the Group through his sector experience and cross functional business expertise as we seek to take advantage of the increasing need for brands to react fast to changing customer behaviour."

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